Creative Leader | Brand Systems & Strategy

Giulia is a creative leader and brand strategist with 17+ years of experience designing audience-focused digital and brand experiences. Her work spans healthcare, education, and multi-brand organizations, where she translates complex systems into clear, human centered communication and design.

She partners closely with cross-functional teams to align strategy, storytelling, and scalable design systems; helping organizations communicate with clarity while enabling teams to move more efficiently.

Explore her roles below, her portfolio reel or her featured brand systems work.

Experience:

  • Design & Marketing Specialist

    • ‍UX design (website pathways and program discovery)

    • Lifecycle marketing (Kindergarten, French Immersion, Secondary enrolment journeys)

    • Campaign strategy

    • Content storytelling (video + social)

    • Community marketing

    • Accessibility design

    • Cross-functional collaboration

    • UX strategy for website redesign

    • Information architecture

    • Content systems design

    • Internal communication product development

    • Email lifecycle design

    • Engagement analytics

    • Digital strategy

    • Cross-team brand alignment

    • Brand system design

    • Healthcare communication design

    • Accessibility and multilingual design

    • Community engagement strategy

    • Social platform growth strategy

    • Patient-centered design

    • Educational resource design

    • Event storytelling and community activation

    • Multi-brand campaign design

    • Retail marketing systems

    • Promotional lifecycle design

    • Digital + in-store campaign alignment

    • Franchise marketing support

    • High-volume production design

    • Multi-brand system environments

    • Scalable design execution

    • Campaign systems

    • Campaign art direction

    • App launch marketing

    • Retail storytelling

    • Print editorial design

    • On-set art direction

    • Brand governance

    • Product marketing design

    • Campaign storytelling

    • Brand craft

    • Brand transformation work

    • Corporate communications design

    • Digital platform redesign

    • Executive presentation design

    • Internal culture branding

    • CRM rollout communications (Salesforce)

    • Brand transformation

    • Organizational communication design

    • Digital ecosystem work